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A story of purpose

"Our greatest fear should not be of failure, but succeeding at things in life that don’t really matter" - Francis Chan

Bringing good to the world can only happen through amazing people. From the origin of coffee beans all the way to the coffee drinker, there are people all along the value chain whose lives and communities are being impacted by the coffee industry. We’ve set out to meet these people, create dignity for their crafts, and let the world know about them.
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In 2010, Brandon and Hannah Weidman were invited to go on a mission trip to a poor, rural community in Nicaragua that seemed to have incomprehensible challenges and needs. On that trip, the Weidmans were struck by the friendliness, the industrious spirit, and the deeply spiritual nature of the Nicaraguan people. By the end of a week in-country, they found themselves wondering which culture was truly “in need”. As Nicaragua slowly crept it’s way into their hearts, the Weidmans decided to take every chance possible to go visit their new friends. In 2012, the opportunity arose to join a global non-profit called International Teams ( and pioneer the work of ITeams into the community of Masatepe.

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The Weidmans sold all of their possessions, said goodbye to a comfortable lifestyle in the suburbs of Indianapolis, and embarked on a life-changing journey of life abroad. New surroundings, new friends, a new language and new opportunities. Upon settling into Masatepe, Hannah took on a teaching role in a local school and quickly became known in the community as Profesora Hannah. Brandon, as the director of ITeams Nicaragua, was struggling to gain traction in building relationships and gaining a deeper understanding of the community. Seeing the impact that Hannah’s teaching gig had on connecting her into society, Brandon decided to fall back on his business background and launch a small business that would help immerse him into the community in a similar fashion.

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With the input of a number of locals, Brandon decided to launch a coffee shop that would serve up the local beans in a community-building space that could be multi-use for developing community as well. It would be the only coffee shop within miles, the only WiFi spot in town, and would serve as an ideal meeting place for the Weidmans to get to know their new community. In August of 2013, the doors of the coffee shop opened to the public and was a success right out of the gates. Since those early days of just 5 local employees plus the Weidmans, the coffee shop has now expanded into a full restaurant and employees over a dozen people from the local community.


The Weidmans set out to discover the hidden talent and resources in Masatepe that the world needed to know about, and happened to find them in the form of Don Beto and used burlap coffee sacks, but that was just the tip of the iceberg. Since founding ITeams Nicaragua and Beto’s Coffee Co, the organization has grown to more than 40 people. The hybrid model of for-profit and non-profit work seems to be the secret blend that allows them to honor and empower people while striving for progress and transformation. It’s a model that many people have been encouraged by and many locals have been inspired by.
Hope deferred makes the heart sick, but a dream fulfilled is a tree of life. Beto’s Coffee Co. has been a dream fulfilled for many, and a tree of life that provides hope to countless others.

Not only does Don Beto's name represent our company, but what he stands for represents what we believe in.



Don Beto is a shoemaker from Masatepe, Nicaragua. He has been handcrafting shoes since he was only 12 years old. All of our products are designed and handmade by Don Beto at our Masatepe store. His handiwork is heartfelt and well made. Don Beto is an influencer in his community and a leader of transformation for those around him. Today, his family represents three generations who continue to carry the message of faith and love to those around them. His life is proof that the faithfulness of one person can multiply exponentially into a community of influential people. A river flows peacefully to replenish the thirst of the land while having the strength to reshape rock in the process. The actions of Don Beto are like a river, reshaping lives for a greater cause. Don Beto represents exactly who we want to be as an organization.